Netflix for Product Folks

PostHog has completely changed the way I understand user behavior on my site. The session replay feature is like binge-watching user interactions – it’s as engaging as a Netflix series, but with way more actionable insights. I literally watch every day how users navigate, where they click, and what might be causing them friction. It’s one thing to see metrics on a dashboard, but it’s on a whole other level to watch actual user sessions play out. It’s like having a front-row seat to understand what’s working and what’s not, and it’s made improving the user experience faster and more intuitive. By the way, It's free easy to integrate (in seconds) and opensource - I can just use PostHog for all things analytics and beyond instead of various analytics tools.

What I find challenging about PostHog is that, with so many features available, it can feel overwhelming at first to figure out where to begin. It’s not always clear which tools I should use for specific needs, and I’ve had to take some time to understand how each feature aligns with my goals. A bit more guidance or onboarding for new users would make the experience smoother.

PostHog solves several key problems for anyone looking to understand user behavior deeply and improve their product experience. First, it gives me a full view of user actions through session replays, heatmaps, and event tracking, which means I can easily spot areas where users might struggle or drop off. (Example: I got to know why i'm not getting newsletter subscribers and made a change and signups started rolling). Additionally, PostHog’s analytics are all-encompassing, which means I no longer need multiple tools to analyze user interactions, A/B test, or track metrics. Having everything centralized saves time and gives me a clear, holistic view of what’s happening on my site. The biggest benefit is the ability to make data-driven improvements much faster. Instead of guessing what users need or reacting to issues after they escalate, I can proactively address problems as soon as I see them play out in user sessions. This ultimately helps improve user satisfaction, which is crucial for retention and growth.

Easy, inexpensive, and well made

Posthog has a very charming site and brand that is woven into everything and it makes it simple to use and understand. Google Analytics sucks to use, PostHog is easy. I've tried other very expensive options that start at $500/month and you get more or less the same stuff for free with PostHog. They've got lots of features to explore that I haven't got into yet, but they are a must on every new project I start. I've seen tons of other folks always mention PostHog as their go to and they aren't wrong! Not only is it easy to integrate and implement, I get emails here and there saying they've lowered the prices on new features!

The web replays can start to add up after you get a lot of them.

I can actually understand and easily look up analytics.

Best in class onboarding with features and pricing to match

Having a set of complimentary services all withing a single provider that you can progressively adopt as you grow into the need makes early product development so much easier.

Not found anything so far they have everything I have needed.

It allows us to safely make changes across our products while also being able to assess the impact and success of these changes. Previously this was two if not three seperate products each with higher costs and effort to integrate.